Workbook
1. Name the person
- Who exactly has this problem? Describe one real person in one sentence.
- Where do they spend their time, and where could you meet them?
2. Measure the pain
- How often does the problem show up?
- What does it cost them today in time, money or stress?
- What do they use to solve it now, and what is wrong with it?
3. Look for proof
- Has anyone paid, or asked to pay, for a solution?
- What is the smallest version you could sell this month?
- Who are ten people you can talk to in the next two weeks?
4. Map your strengths
- Which skills do you use without effort?
- Which experiences make you trusted on this problem?
- Who already knows, likes and trusts you?
5. Choose your first step
- Build, adjust or move on: which did the answers point to?
- What is one action you will take within seven days?
- Who will you tell, so someone holds you to it?
Education, not financial or legal advice. © The Business of You · Yolanda Butler